well I'm of the complete opposite opinion and it's easy fluffes like locket that we have to thank for, that gaming companies think they can get away with every stunt they pull.(btw I'm also annoyed by the currently developing fluffstorm-culture, where every little problem is made out to be the end of the world on the internet. That doesn't mean that most gaming companies aren't completely screwing over their clients)
-What other industry only licenses away their products?
-we already had the car example
-I didn't buy D3 despite wanting to, because I'm not paying for a game where I don't even have the option to play for myself and offline.
-I don't give a crap about the RM auction house. That's actually a smart move, given all the ebay sales of D2 items.