I suggest to have express finishing at 12 AM 1 on every 2 set.
Some players (like me) cannot play the last hours.

the conflict with the NFL games has hurt set-end attendance i think

the problem will only get worse as the playoffs get going

but i agree with concept of having it end at the same time every set

fooball only affects the americans who dun wanna play the end set.

Get a laptop/netbook/smartphone and play while watching the game.

...

while we could do that, it seems "fairer" to just follow GMT as it's easier for most people to calculate to... etc...

personally i like that the resets finish just after work for me, though i'd prefer about 4 hours later myself; but since everybody will have their own preference, making it GMT seems the easiest way to prevent some huge bias...